How I Am Embracing Authentic Marketing Over Obligation As An Online Coach

I want to talk about my recent decisions to change my approach to sharing.

Author

Jessey McGuire
February 06, 2024

Hi amazing souls,

I am so grateful to be sharing this email with you. 

I feel so loved by each of you - with your messages, replies & comments. I think it’s my ultimate privilege to be able to be connected with conscious people like yourselves from all around the world. 

Today, I want to talk about my recent decisions to change my approach to sharing. 

Like many coaches, I have bought the idea that “If I’m not perpetually online, I’m leaving money on the table” 

When the reality is for me, when I am not in alignment with my truth, I am leaving money on the table …

I don’t buy: cold DMing randoms

I don’t buy: false friendliness to make a sale

I don’t buy: posting content every day to tick a box

I don’t buy: doing anything for virality 

I don’t buy: ‘leaving a mark on the industry’

I don’t buy: sharing every detail of my life 

I don’t buy: marketing that keeps me & my clients glued to their phones

I do buy: depth over width

I do buy: private & sacred moments that I don’t share until I am ready. If at all. 

I do buy: keeping Instagram deleted, posting when I need to, then deleting it again

I do buy: using meditation, journaling & self care as the compass for what I share

I do buy: being crystal clear on my coaching offers, having the systems in place to receive & letting the universe guide people to me through my authentic living 

I do buy: life first, social media second 

So, here we are. This is how I want to do it going forward. Share here & on my podcast “By Design”. I have some fun stories in Brave Action being released soon on the pod. 

Also, I am so proud to say I just started a punchy 4-week course: SELLING By Design. It’s designed to help coaches create, market & authentically sell their high ticket 1:1 program. I am so proud to of curated a powerful small group of 4 coaches ready to empower their clients. I have one spot available if you are a coach that wants to jump into this! Just reply to this email.

Be brave,

From Jessey