Walking Away From Always "On" Culture & Embracing My Way

Author

Jessey McGuire
February 16, 2024

I care a lot about marketing.

In fact, I did a Master's of Marketing during the pandemic.

I care a lot about finding ways to market authentically & resisting the influence of the big tech companies to pigeonhole my voice & creativity to serve the algorithm. 

If you work online & follow what the algorithm suggests you create 2 big problems:

  1. Experimentation is a risk 

  2. You have trained your creativity to serve an algorithm 

The end result? All creativity just looks like content. 

I have worked with coaches who I believed had a method for me to follow to crush it as a coach online.

What I discovered was that these coaches were great at helping me play the game of what I call: addictive marketing. 

Addictive marketing buys into what tech companies encourage: 

“Perpetually create shallow & perishable content that keeps you and your clients addicted to their phones so we can make money off your attention.”

Addictive marketing feels like binge eating sweets & junk food. 

On the other hand … 

Think of your marketing like a really good t.v. series - it engages you with creative points of view, moral questions & what I think we tend to forget - a satisfying “end”.  

It feels like eating a meal made from quality whole foods. I call this satisfying marketing.

And I am done with addictive marketing.

I can’t talk for other people.

But I am just way more interested in 1000 true fans, satisfying marketing & running a business that feels like a good night's sleep, a deep breath & a belly laugh with people I love. 

This journey started for me by not settling for coaches I couldn’t deeply connect with.

It was enhanced by unfollowing creators who annoy me.

It was embodied by me taking brave action on what I wanted deep down which was more head space, time freedom & creative choice.

So - here we are. I write to you & create podcast episodes. I re-download Instagram to go live or post when I want to, then I delete it again.

I am all in on building a lifestyle, business & marketing style that deeply satisfies me.

Some may say I am “leaving money on the table” but I am clear on my reasons to walk away from that same table.

What do you think? You can reply to this email.

Jessey 

Ps. I have 1-off coaching calls available. These are my Power Hours & unlock great clarity, power & energy for my clients. You can book in at your convenience below. $333 AUD.

Ps.s. Stuthless did a great video on this called “The Problem About The Internet No One Is Talking About”